Marketing · Fundraising · Exchange partnerships · Investments

Growth and capital for crypto.

Nordic Labs helps crypto projects with marketing, go-to-market strategy and fundraising through launchpads, venture capital firms and angel investors. We also run KOL partnerships for exchanges and make selective investments in projects.

Discuss your project Explore exchange services
$35M+
Raised by projects we have supported
12
Projects in our portfolio
4
Exchange clients for KOL programmes

Previous exchange clients

Previous engagements focused on KOL partnerships supporting trading activity.

  • YUBIT

Portfolio

  • SOLANA
  • The Sandbox
  • ICN Network

Services for crypto projects

From positioning to launch, and the capital behind it.

We work with founders on two connected problems: getting the right audience to understand the project, and finding the right partners to fund it.

01

Marketing and go-to-market

We help projects decide what to say, who to say it to and when, then put that plan into motion with the right partners.

  • Marketing strategy and positioningClear messaging and a defined audience before money is spent.
  • Launch planningSequencing announcements, partners and activity around key milestones.
  • KOL campaignsSelecting, briefing and coordinating relevant creators.
  • Growth initiativesOngoing activity to build reach and community after launch.

02

Fundraising support

We help projects identify suitable fundraising routes and facilitate introductions and discussions with relevant partners.

  • LaunchpadsAssessing fit and preparing for launchpad conversations.
  • Venture capital firmsIdentifying relevant funds and facilitating discussions.
  • Angel investorsConnecting projects with individual investors where there is a fit.

Every raise depends on the project's fit and on each launchpad's and investor's own decision. Our role is to find the right routes and help the conversations happen.

For exchanges

KOL partnerships built around trading activity.

We help exchanges source, coordinate and manage KOL partnerships aimed at new users, trading activity and volume. The work can run as an ongoing programme, so selection and briefs improve as data comes in.

  1. Step 01

    Understand the objective

    Target markets, audiences and campaign goals, agreed up front.

  2. Step 02

    Identify and shortlist KOLs

    Relevant creators for each market and audience, with the reasoning behind each choice.

  3. Step 03

    Coordinate and activate

    Commercial terms, briefs and activations handled between the exchange and each KOL.

  4. Step 04

    Review and refine

    Available performance data reviewed regularly, and the programme adjusted accordingly.

What we can measure against

Measurement depends on the exchange's own tracking and the agreed campaign scope. Typical criteria include:

  • AcquisitionReferred registrations
  • ActivationFunded accounts
  • EngagementActive traders
  • ActivityAttributed trading volume

Running an exchange and looking for KOL partnerships in new or existing markets?

Enquire about exchange partnerships

Portfolio

Our portfolio.

Crypto projects we have worked with or invested in, across marketing, go-to-market, fundraising and investment.

Selective investments

We invest selectively, in projects where we understand the market and can contribute commercial experience alongside capital: positioning, go-to-market and introductions to relevant partners.

We are not an investment fund or asset manager. Each investment is considered individually, and we review new opportunities on an ongoing basis.

Investment details are available on request.

About Nordic Labs

A commercial partner for crypto.

Nordic Labs brings together crypto marketing, commercial development, fundraising support and investment.

We work with projects from positioning and launch through to fundraising, and with exchanges on KOL partnerships that support user acquisition and trading activity. Our background spans crypto and wider emerging technology, including AI and hardware projects.

We keep the work practical: clear objectives, the right partners for each situation, and honest reporting on what the data shows.

  • MarketingStrategy, positioning and launch
  • FundraisingLaunchpads, VCs and angels
  • ExchangesKOL partnership programmes
  • InvestmentsSelective, hands-on

Contact

Start a conversation.

  • 01
    Crypto projectsSeeking marketing, go-to-market or fundraising support.
  • 02
    ExchangesSeeking KOL partnerships for user acquisition and trading activity.
  • 03
    Projects seeking investmentLooking to be considered for a Nordic Labs investment.
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